Designing A Better Cardboard Box - The Rapid Packing Container

Two undergraduate students at Cooper Union have built a better box, which could make a huge difference in the packing and shipping business, by saving time, money, and resources, and perhaps causing the shipping industry to beat a path to their door.

To me, it's things like this that truly represent what design is all about. It's not about creating something pretty. It's about identifying a problem and finding a solution. That solution in of itself, even something as mundane as a new cardboard box, can become something beautiful and inspiring.