Rethinking The Airline Boarding Pass

Peter Smart, a UK designer, has put together a wonderful case study focused on improving the industry-standard boarding pass. His solution narrows in on key users, information hierarchy, the format, and even the branding. The end result is the same shape as the old passes, but can easily fold into a standard passport and uses few colors for printing – potentially making it a cost efficient improvement. designers our aim should be to question what is otherwise accepted – a relentless mission to better, simplify and improve the experiences of other people.